A gentle cleansing shampoo that plumps up the hair’s volume, adding a level of fullness for straight, wavy, curly, coiled and tightly coiled hair. Helps to retain moisture in the hair and supports the hair using a formula rich in omega fatty acids, vitamins and minerals. To use: Apply to wet hair. Massage and rinse thoroughly. Every Alterna Caviar product contains sustainable caviar extract sourced from France. 100% Free of parabens, sulphates and synthetic colour. Alterna products contain exquisite, effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair.