Sponsorship culture in Ireland: how businesses support arts and why casino brands are joining in
Ireland has a rich and deeply rooted culture of sponsorship. From the corporate giants who put their names on GAA county jerseys to the local businesses that fund community theatre productions, the tradition of businesses supporting cultural and sporting activity runs through Irish society at every level. This culture of investment in community and creative life is one of the things that makes Ireland distinctive, and it reflects a broadly shared understanding that business success carries with it a responsibility to contribute to the broader social fabric.






