Your beauty BFF: meet ICONIC’s hydrating lipstick-super-balm hybrid, Melting Touch, formulated with Acai and Vegan Collagen. What it is A real multi-tasker, Melting Touch Lip Balm is your new go-to lip lover in 5 seriously lust-worthy shades. It instantly melts into your pout, dispensing a sheer wash of balmy colour together with ultra-soft nourishment and an addictively indulgent satiny texture. Easy to wear and a dream to apply, meet your go-to beauty balm that’s ready to leave your lips practically perfect. What it does This beautiful balm is anything but basic. It’s powered with rich, lip-loving ingredients to nourish your pout - instantly on application and with continued benefits throughout the day. Where to wear Whether you’re popping out to the shops, heading to the gym, going for cocktails with the girls or getting ready for a flirty first date, Melting Touch Lip Balm ensures your pout looks flirty and fresh all day long. Shades: Undone - The sheerest pinky nude Strapless - Your go-to nude with pink undertones Love Language - A peachy-toned nude perfect for everyday In The Nude - A deeper brown-toned nude for amping up your pout Sitting Pretty - A deep nude with pretty rose undertones How to use: Twist the base of your Melting Touch Lip Balm to dispense a small amount of product before gliding the beautiful balm onto your lips for an even wash of pout-enhancing colour, nourishment and shine. For added plumpness, apply a dot of balm to the centre of your pout only, to create a barely-there illusion of fullness. Key Ingredients: Vitamin E: A nourishing antioxidant that helps condition and soften skin. Acai Oil Extract: An ultra-hydrating vitamin that improves hydration for up to 8 hours! Polymer and Emollient Oil Complex: Guarantees the high-shine, mirror finish and silky smooth feeling.