Discover intense post beaching care for your blonde hair with Kerastase Blond Absolu Bain Cicaextreme shampoo. An ultra-moisturising shampoo specially formulated to provide extreme care for hair post bleaching. Formulated with a new combination of effective cleansing agents this shampoo has a luxurious rich texture for gentle cleansing with reduced friction, which is ideal for fragile hair. Enriched with a high concentration of nutritive lipids and hyaluronic acid duo technology, the shampoo targets the most damaged parts of the hair fibre, delivering 87% stronger hair, softness and shine. To use: Wet hair and apply a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair. Add water and emulsify. Rinse thoroughly. Apply a second quarter-sized amount of shampoo touch by touch and add water. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends. Rinse thoroughly. Today, more than ever, the world needs care - responsible and sustainable care. Since 2013, Kerastase has resolved to extend its expertise in the art of care by committing to using less virgin plastic. Drawing on their excellence in innovation, finding new ways to cut down on waste and empower their customers to make more sustainable choices. Kerastase is committed to optimising packaging whenever possible, using less virgin materials and more recycled materials, recyclable packaging and refillable delivery systems. Beginning with shampoo bottles and branching out to more and more products, they are creating a sustainable packaging program, with many more refill innovations to follow. Kerastase is also committed to more sustainable production and since 2019 their factory in Burgos, Spain has achieved carbon neutrality by improving energy efficiency and using 100% renewable energy. Since 2017 the Burgos production facility has also been a ‘waterloop’ factory. This means that 100% of the water used for production processes is recycled and reused in a closed loop. The External water network is only used in the composition of the products or for employee’s day to day needs.
