This ColorVitality Shampoo maintains colour up to 3 times longer than products without COLORVITALITY procolor shield, with the use of COLORVITALITY Shampoo and Conditioner. It seals in colour and preserves vibrancy of colour-treated hair. Restores radiance. For all hair types. To use: Lather, rinse, and repeat if necessary. Follow with conditioner. TRIfinity Technology ensures you’ll get the most out of START, STYLE and FINISH, so you can create an infinite number of style equations. All KMS products are multi-compatible. They work best when used as a 3-step regimen together, and each step benefits the end style.