A gentle daily cleanser for all hair types with a menthol scent to awaken your senses. Designed specifically for men using a new and exclusive ingredient blend: the eleMENts complex and innovative Micronization technology. What does it do? Strengthens and builds thickness, leaves scalp toned and refreshed, for clean healthy results. Who is it for? Men. This exclusive and unique formula has been created with only men in mind. Suitable for all hair types. What’s in it? Fortified with Acetyl Tetrapeptide-3, proven to strengthen and support growth of healthy, fuller and thicker hair and cedarwood oil leaving scalp soothed and flake free. To use: Use as part of your daily routine.