In addition to wrinkles or lines, uneven skin tone dark spots, sun spots and pigmentation can also make the skin look a little old and less vibrant. This is why skin brightening or lightening products have become popular. A lot of people have been disappointed by brightening products. Photoshop marketing is easier and cheaper than formulating a brightening cream that needs expensive and specialized ingredients. The right ingredients need to be included at the correct concentration. This cream starts as a natural moisturiser. MooGoo then stir through three of the best natural brightening ingredients in their full concentration. Alpha-Arbutin (Lightening Agent) assists in lightening sun damage and pigmentation Indian Gooseberry Fruit Extract is a non-irritating antioxidant that lighten skin Oil-Soluble Vitamin C is a natural anti-oxidant that addresses sun damage The ingredients work gradually. Most of the studies on the ingredients are done over a 3-4 months period. Please Note: While using brightening creams, try and avoid sun exposure. Wear a good hat and if going into direct sun, apply a sunscreen.