Rich Sulphate-Free Lather What it does: Colour-safe, 100% sulphate-free* shampoo gently hydrates, protects and helps rebuild and repair dry, brittle strands. How it works: Exclusive KeraTriplex(R) blend replenishes every strand for healthy-looking hair, while awapuhi extract balances moisture for manageability and shine. Directions: Massage into wet hair. Rinse. Added Bonus: Gentle enough to use daily. Paraben-free Colour safe Sulphate free *Does not contain Sodium Lauryl Sulphate or Sodium Laureth Sulphate.