Brightens Blonde, Grey or White Hair What it does: Banishes brassiness, softens strands, and adds shine in natural and colour-treated blondes. How it works: Violet-tinted, colour-enhancing formula brings out the best in blonde, white and silver hair. Directions: Wet hair. Lather and allow to remain on hair for 1-5 minutes. Rinse. Added Bonus: Conditioning ingredients and extracts hydrate hair and intensify shine. Colour Safe Vegan Paraben Free Gluten Free