Philip Kingsley Elasticizer Deep Conditioning Treatment 1000ml Elasticizer Deep-Conditioning Treatment delivers a super-charged boost of elasticity, moisture and strength to fine, medium and coarse hair.Our award-winning, pre-shampoo, nutrient-rich formula helps to reduce the likelihood of breakage, leaving hair bouncy, silky, shiny and manageable without weighing hair down. Apply pre-shampoo and then wash out.