Benefits: Strengthens, repairs and hydrates. Adds elasticity and bounce to fine, medium and coarse hair Hair Texture: Coarse, Fine, Medium, Naturally Coiled Curls Philip Kingsley’s Multi-award winning moisturising hair mask which deeply nourishes all hair types. Super conditioning pre-shampoo hair mask treatment delivers elasticity, manageability, bounce and shine to all hair textures. Frequent use leaves hair stronger and healthier looking with less breakage. The Elasticizer is Philip Kingsley’s original cult product. They designed it for Audrey Hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set. It is still Philip Kingsley’s best-selling dry or damaged hair treatment today. You can even use it as an overnight conditioner to treat very dry, brittle or damaged hair, (especially from bleaching and colouring) and as an intensive anti-frizz treatment. The Elasticizer was the world’s first deep conditioning pre-shampoo mask, and it is full of genuinely effective ingredients like Castor Oil and Hydrolysed Elastin that rehydrate your hair. It is suitable for all hair types (including Afro-Caribbean, Coarse and Fine) and will give your hair added strength and elasticity to protect it from everyday threats like brushing and heat styling. Plus, it gives you that all-important feel good factor. Paraben and fragrance free formulation. If you want to know the science behind it, here are the key ingredients: Hydrolysed Elastin - a protein that penetrates your hair shaft and increases its elasticity without weighing your hair down. Elasticity is what gives your hair stretch and strength, so it will break less. Castor Oil - has the amazing hair health benefit of helping to lock in moisture. Olive Oil - high in Vitamin E and essential fatty acids which moisturise and make your hair look shiny and healthy. Not just great for salad dressing. Glycerin - this helps your hair to retain moisture, which makes the effects last longer. To use: Apply before shampooing. Dampen your hair with water and liberally apply Elasticizer in sections to your mid-lengths and ends. Now cover your hair with a shower cap or your best cosy towel. The heat created helps open your hair’s cuticles, so they can properly absorb the nutrients. Leave for a minimum of 20 minutes - enough time to enjoy a cup of tea, and maybe a chocolate or two. There is no maximum time, you can even sleep in Elasticizer if you like to multi-task as you dream. Rinse thoroughly then shampoo and condition as normal (those with fine hair should shampoo twice). Suitable for use on coloured hair. Note: Do not use Elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only. Ingredients: Aqua (Water), Ricinus Communis (Castor) Seed Oil, Glycerin, Propylene Glycol, Cetearyl Alcohol, Ethylhexyl Dimethyl Paba, Olea Europaea (Olive) Fruit Oil, Cetrimonium Chloride, Amodimethicone, Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hydrolysed Elastin, Trideceth-12, Sodium Benzoate, Citric Acid. Philip Kingsley’s bottles and tubes are crafted from either sugarcane bioplastic or Post-Consumer Recycled (PCR) plastic. Sugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the world’s carbon in the process. PCR plastic reuses single-use plastics (such as drinks bottles and packaging) which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution. It also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources.