Benefits: Adds elasticity and bounce to natural tightly coiled curls and very porous hair Hair Texture: Coarse, Naturally Coiled Curls Philip Kingsley’s experts created Elasticizer Extreme Rich Deep Conditioning Treatment to suit the unique grooming needs of natural coiled curls (as in many African-Caribbean hair types), and very porous, processed hair. Elasticizer Extreme deep conditioning mask contains all the moisturising ingredients of Philip Kingsley’s cult product Elasticizer, but in higher doses to nourish very dry, fragile and thirsty hair. Their rich, pre-shampoo conditioning treatment provides instant hydration and nourishment, leaving your hair full of elasticity, bounce and reflective shine. Philip Kingsley’s fragrance-free, paraben-free formulation contains Hydrolysed Elastin, to add strength, body and elasticity to your hair. Castor Oil and Olive Oil helps to lock in moisture and boost shine. Whilst Glycerin to helps hair to retain essential moisture, as well as adding elasticity to your hair. - Super conditioning and moisturising pre-shampoo treatment for natural coiled curls and very porous, processed hair - Instantly nourishes and hydrates all hair types, especially helps treat damaged hair - Restores manageability and leaves hair full of elasticity, bounce and reflective shine To use: Use the rich hair mask at least once a week, before shampooing. Thoroughly wet your hair with water and apply Elasticizer Extreme in sections, concentrating on your mid-lengths and ends. Cover hair with a shower cap or towel. The heat created helps open your hair’s cuticles, so they can properly absorb the nutrients. Leave for 10-20 minutes (the longer the better!) - To give your hair the ultimate pampering, you can even sleep in Elasticizer Extreme. Rinse thoroughly and follow with the appropriate Philip Kingsley Shampoo, Conditioner and Scalp Toner. Finer hair textures should shampoo twice, to remove all product. Suitable for use on colour-treated hair. Note: Do not use Elasticizer 72 hours before or after colouring your hair, as it may affect how the colour takes. Ingredients: Aqua/Water/Eau, Ricinus Communis (Castor) Seed Oil, Cetearyl Alcohol, Glycerin, Propylene Glycol, Olea Europaea (Olive) Fruit Oil, Ethylhexyl Dimethyl PABA, Amodimethicone, Polyquaternium-37, Diazolidinyl Urea, Silicone Quaternium-18, Propylene Glycol Dicaprylate/Dicaprate, Trideceth-12, Trideceth-6, Cetrimonium Chloride, Hydrolysed Elastin, PPG-1 Trideceth-6, Phenoxyethanol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Ethylhexylglycerin. Philip Kingsley’s bottles and tubes are crafted from either sugarcane bioplastic or Post-Consumer Recycled (PCR) plastic. Sugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the world’s carbon in the process. PCR plastic reuses single-use plastics (such as drinks bottles and packaging) which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution. It also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources.