The thirst-quenching, sulfate-free formula of Pureology Hydrate Shampoo provides superior replenishment, touchable softness and extraordinary color protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalize dry hair and enhance color radiance, while jojoba, green tea and sage condition. Sulfate free to allow for a gentle cleanse. The Pureology’s Anti-Fade Complex and patented ingredient blend protects color vibrancy and ensures lasting color payoff. Pureology’s dual-benefit high performing formulas provide color protection and customized care to address individual hair needs. The highly concentrated shampoos boast up 80 washes in a 266ml single bottle. Pureology products are made with Vegan Formulas without animal derived products or by-products* **Every formula is made without animal products or by-products. Pureology never tests on animals. To use: Apply to wet hair, lather, and rinse. Follow with Hydrate Conditioner. In case of contact with eyes, rinse them immediately.
