Pureology Hydrate Superfood Treatment helps deeply hydrate dry, colour-treated hair with key ingredients Avocado Oil and Coconut Oil and a signature aromatherapy blend of Pineapple, Coconut, and Vanilla Thirst-quenching mask helps provides superior nourishment, touchable softness and extraordinary colour protection. To use: Apply a coin-sized amount to shampooed hair, focusing on the mid-lengths and ends. Gently massage through hair. Wait 5 minutes. Rinse. For best results, use following the Hydrate or Smooth Perfection haircare systems. 100% vegan formula made with sustainably-sourced natural plant extracts and without animal products or by-products. Certified Cruelty-free and vegan By PETA Beauty Without Bunnies. Bottles are made of 95% post-consumer recycled materials and are 100% recyclable. Even the labels are printed with soy ink.