Redken Acidic Bonding Concentrate Shampoo is Redken’s most concentrated all-in-one formula for all hair types and textures. This ultra-rich and luxurious shampoo provides intense conditioning, reduced breakage and colour fade protection. Featuring Citric Acid, an alpha hydroxy acid within the concentrated bonding care complex that conditions to help protect weak bonds and helps to improve hairs strength and resiliency after bleach or colour services. This pH-balancing shampoo is specifically formulated with an acidic pH to help to defend against the potential negative effects that can be caused by hair colouring, lightening and heat styling. The result? Hair that looks and feels healthy! To use: Use as a complete regimen with Acidic Bonding Concentrate conditioner. Apply to wet hair, lather and rinse. Follow with Acidic Bonding Concentrate conditioner. In case of contact with eyes, rinse them immediately.