The Redken Color Extend Magnetic Shampoo helps to give your color that fresh from the salon vibrancy every time you wash it. Boasting a cleansing formula that thoroughly cleans your hair from the root to the tip, this shampoo not only extends the life of your color but also works to give you a softer and smoother feel all over. To use: Apply as much as needed and gently massage until lathers. Rinse. Followed by Conditioner.